How has rationalization contributed to the “splitting” of the persona? (Georg Lukacs mentions that in commodity-centric societies, workers think of themselves, their own functioning as a commodity.)
How is that splitting different from the splitting that The Shallows refers to when it discusses reading and the internal voice.
What consequences does splitting our own personalities have for our relationship to things we enjoy? What is the “use-value” of music, and has its use-value been elevated above its exchange value because no one buys music anymore? Is music an un-commodifier? If so how come it is also mass produced and rationalized?